Using sex to recruit for a cube farm? Probably showcasing the latest in server technology (and maybe World of Warcraft?) would evoke a far more effective reaction…

How can companies use ’sex’ to promote their jobs without crossing the line? Think ‘confidence’ instead. ie, if you’re Gods’ gift to the appropriate gender, instead of focusing upon physical attributes, focus instead on the emotional stability the corporate environment offers. ‘Sex sells’, after all, targets the fantasies of people….and wouldn’t you agree that a friendly environment where corporate back-stabbing doesn’t exist is ’sexy’ beyond all human lustful desires (okay true, it’s also a figment of my imagination, but hey….what an image….)?

Volvo makes ’safety’, ’sexy’. Starbucks makes ‘coffee’ ’sexy’ (then again, coffee by itself is sexy, but I digress). Bell Labs used to offer the sexiest environment imaginable for geeks (I mean it was Nirvana on earth – simply paradise – you could learn from the likes of Dennis Ritchie, Dave Korn, Steve Bellovin and the like).

I’d love to see how HR makes a company look ’sexy’……

Enjoy, Barbara

Funny commercial! If (insert supermodel’s name here) rode up to me on a horse and say let me interview you for a job, I probably would say yes. (Just for the experience) At Trade Shows, I often see models at the booths to attract customers, but NEVER see HR vendors using this tactic.

I would be MOST curious to see any company use Sex to recruit individuals to a cube farm. Just for giggles…

I think you have brought up a good point ‘though. If sex sales, how can companies use it to promote their jobs without crossing the line?

Hmm…

Jim Stroud’s last blog post..ANNOUNCEMENT: First Thursday begins on October 2nd