Morning!

Ever have an insane urge to uncover passive quality candidates for free?

Even better…ever have an uncontrolable urge to accept passive candidates into your network for future marketing purposes?

If so…do me a favor, okay? 

Visit your recruiter website now.

Oh, and I forgot to mention – view is as a passive candidate would (ie, someone NOT currently looking for a new position).

Back already?  Great!  now tell me….

What does your recruiter site offer a person who has no interest in a new job?

Hmmmm?

If the answer is, Ummmm, "Nothing"…you have a BIG problem on your hands.

See, even if someone isn’t interested in a job right NOW…chances are, they WILL be sometime in the future ("future" being defined as next month, next year, next decade, next….you get what I mean).

So…you need to have something compelling on your recruiter website that will cause passive candidates to give you their email address (for followup marketing).

Some things to include might be:

• Candidate Resource Center (ie, links for how professionals can increase their salary, deal with idjut people on the job, etc.).
• Industry Newsletter (so professionals can get weekly career tips from you)
• Association Links (so professionals can network with THEIR peers)

Of course, one those passive candidates are at your site…you need to compel them to sign up!  You can achieve this by including an optin form in your website sidebar ("Sign up for our career newsletter!" "Get Salary Projections in your Industry!" etc.etc.etc.) or other means

NOTE!  I’ve found autoresponder services to be CRITICAL for future marketing and recommend them highly.  Here’s who I use myself – CLICK HERE.

In closing, give yourself the benefit you deserve by servicing passive candidates on your site as well.  Your future income’s fitness will thank you for it.

Enjoy,

Barbara Ling

PS - Ever want to be found online as THE recruiter in your industry? If so, check out Be Found As a Recruiter Online! - I explain in simple, easy to follow ways just how YOU can appear on the first page of Google search results for YOUR specific industry and location. And....it's guaranteed.